I’ve been wondering about the merits of so-called “Buffered” Exchange Traded Funds (ETFs) for some time now. Buffered ETFs, or “Defined Outcome” ETFs, were first offered by Innovator Capital Management in 2018. I tend to avoid posting about new investment products because they seem to come and go at a dizzying pace. And there’s usually very little historical data to evaluate the likely risks and returns for these new products.
But Buffered ETFs have been around for nearly five years now and are growing in popularity. Since 2020, total investments in Buffered ETFs grew from $300 million to about $10 billion today, a more than 30-fold increase.
What Are Buffered ETFs?
The most common type of Buffered ETFs offer returns that mimic a well-known stock index like the S&P 500, but by using derivatives such as options, they moderate the severity of any losses. But there’s a catch. In return for this downside protection on index investing, these ETFs also have an upside “cap”, where returns cannot exceed a set value, no matter how high the underlying index goes. Buffered ETFs essentially shave off the extreme highs and lows of normal stock index funds.
This graph from Charles Schwab illustrates one example of a Buffered ETF with a 5% downside buffer and a 15% upside cap.
So, in this case, the ETF loses 0% when the index loses anything from 0 to -5% in value. For any index losses greater than 5%, the ETF shaves 5% off of those losses. So, an index loss of say, 20% is moderated to a 15% loss for the ETF. For the upside, the ETF provides the full positive return of the index up to 15%. If the index return is say, 25%, then the ETF returns 15%.
The percentage returns noted here apply over a set period. By far the most common period is one year. So, in most cases, you can think of these buffers and caps in terms of annual returns.
There are myriad types of Buffered ETFs involving a wide range of stock indices as well as varying amounts and styles of downside protection and upside cap. ETF Database lists more than a hundred buffered ETFs, and I suspect the entire universe of such ETFs is even larger.
Rather than investigating all these Buffered ETFs, today I’ll focus on some of the most common and uncomplicated ones. So, here are similar graphs showing the setup of three popular Innovator Buffered ETFs that are based on the S&P 500.
The downside buffers for each ETF are defined above the graphs (9%, 15%, and 30%, respectively). The upside caps are defined at the time the ETF is issued. According to Innovator’s website, the current starting upside caps for these three ETFs, from left to right, were 25%, 19%, and 16%, respectively. The stronger the downside buffer, the weaker the potential upside returns, which is consistent with the investing maxim that lowering risks always results in lower potential returns.
It’s also worth noting that many Buffered ETFs, including the three examples above, are issued on a monthly basis. So, if you buy a Buffered ETF that starts in January, the downside buffers and upside caps apply to a year running from the start of January to the last day in December. This means that if you buy a January Buffered ETF in July, the downside buffer, upside risks, and final returns you receive will vary from the ETF’s description.